Welcome to 4Ps Business and Marketing

Welcome to 4Ps Business and Marketing

Welcome to 4Ps Business and Marketing

Welcome to 4Ps Business and Marketing

Shortcuts for Google Chrome

Shortcuts for Google Chrome for Better use

Ctrl+N	Opens a new window.
Ctrl+T	Opens a new tab.
Ctrl+Shift+N	Opens a new window in incognito mode.
Press Ctrl+O, then select file.	Opens a file from your computer in Google Chrome.
Press Ctrl and click a link. Or click a link with your middle mouse button (or mousewheel).	Opens the link in a new tab in the background .
Press Ctrl+Shift and click a link. Or press Shift and click a link with your middle mouse button (or mousewheel).	Opens the link in a new tab and switches to the newly opened tab.
Press Shift and click a link.	Opens the link in a new window.
Ctrl+Shift+T	Reopens the last tab you've closed. Google Chrome remembers the last 10 tabs you've closed.
Drag a link to a tab.	Opens the link in the tab.
Drag a link to a blank area on the tab strip.	Opens the link in a new tab.
Drag a tab out of the tab strip.	Opens the tab in a new window.
Drag a tab out of the tab strip and into an existing window.	Opens the tab in the existing window.
Press Esc while dragging a tab.	Returns the tab to its original position.
Ctrl+1 through Ctrl+8	Switches to the tab at the specified position number on the tab strip.
Ctrl+9	Switches to the last tab.
Ctrl+Tab or Ctrl+PgDown	Switches to the next tab.
Ctrl+Shift+Tab or Ctrl+PgUp	Switches to the previous tab.
Alt+F4	Closes the current window.
Ctrl+W or Ctrl+F4	Closes the current tab or pop-up.
Click a tab with your middle mouse button (or mousewheel).	Closes the tab you clicked.
Right-click, or click and hold either the Back or Forward arrow in the browser toolbar.	Displays your browsing history in the tab.
Press Backspace, or Alt and the left arrow together.	Goes to the previous page in your browsing history for the tab.
Press Shift+Backspace, or Alt and the right arrow together.	Goes to the next page in your browsing history for the tab.
Press Ctrl and click either the Back arrow, Forward arrow, or Go button in the toolbar. Or click either button with your middle mouse button (or mousewheel).	Opens the button destination in a new tab in the background.
Double-click the blank area on the tab strip.	Maximizes or minimizes the window.
Alt+Home	Opens your homepage in your current window.

About Management

About Management

Management Definition is the process of getting activities completed efficiently with and through other people. The process of setting and achieving goals through the execution of five basic management functions: planning, organizing, staffing, directing, and controlling; that utilize human, financial, and material resources.

Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.

Management can be viewed as systems; management can also be defined as human action, including design, to facilitate the production of useful outcomes from a system. This view opens the opportunity to 'manage' oneself, a pre-requisite to attempting to manage others.

Management in 21st century observers fined it increasingly difficult to subdivide management into functional categories in this way. More and more processes simultaneously involve several categories. Instead, one tends to think in terms of the various processes, tasks, and objects subject to management.

Branches of management theory also exist relating to nonprofits and to government: such as public administration, public management, and educational management. Further, management programs related to civil-society organizations have also spawned programs in nonprofit management and social entrepreneurship.

Make Money with Marketing Metrics

Make Money with Marketing Metrics

Marketing Metrics is the measure the results of marketing tactic. We need to keen knowing about which marketing Metrics as marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Through this know the earn money from marketing metrics. And use marketing metrics effectively.

Marketing tactics is an individual process to get more effective use of marketing metrics. Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.

Marketing metrics will help you to unable to associate leads and sales with the specific marketing efforts that generate them you have no way of knowing what is working as an effective marketing mechanism and what is not.

Spending money in marketing in company is more precious. In order for you to maximize your marketing rupees you need to know the results of individual marketing efforts generate. When you know the results of your marketing tactics you can make intelligent decisions about how to better allocate your marketing budget with this marketing metrics.

Marketing department generally run a direct mail campaign, a search engine advertising campaign and weekly ads in industry periodicals without some method to discern results you will not know which effort generates the lion’s share of any new business without using any king of Marketing metrics.

Marketing metrics will help you to measure for you to save money by allowing you to eliminate unproductive marketing tactics and at the same time, will help you make more money by allowing you to reinvest in productive marketing tactics.

How Internet Works

How the Internet Works
The internet is a world-wide network of computers linked together by telephone wires, satellite links and other means. For simplicity's sake we will say that all computers on the internet can be divided into two categories: servers and browsers.

Servers are where most of the information on the internet "lives". These are specialized computers which store information, share information with other servers, and make this information available to the general public.

Browsers are what people use to access the World Wide Web from any standard computer. Chances are, the browser you're using to view this page is eitherNetscape Navigator/Communicator or Microsoft Internet Explorer. These are by far the most popular browsers, but there are also a number of others in common use.

When you connect your computer to the internet, you are connecting to a special type of server which is provided and operated by your Internet Service Provider (ISP). The job of this "ISP Server" is to provide the link between your browser and the rest of the internet. A single ISP server handles the internet connections of many individual browsers - there may be thousands of other people connected to the same server that you are connected to right now.

ISP servers receive requests from browsers to view WebPages, check email, etc. Of course each server can't hold all the information from the entire internet, so in order to provide browsers with the pages and files they ask for, ISP servers must connect to other internet servers. This brings us to the next common type of server: the "Host Server".

Host servers are where websites "live". Every website in the world is located on a host server somewhere (for example, MediaCollege.Com is hosted on a server in Parsippany, New Jersy USA). The host server's job is to store information and make it available to other servers.

To view a web page from your browser, the following sequence happens:

•You either type an address (URL) into your "Address Bar" or click on a hyperlink.
•Your browser sends a request to your ISP server asking for the page.
•Your ISP server looks in a huge database of internet addresses and finds the exact host server which houses the website in question, then sends that host server a request for the page.
•The host server sends the requested page to your ISP server.
•Your ISP sends the page to your browser and you see it displayed on your screen
The following picture shows a small "slice" of the internet with several home computers connected to a server:

The picture below show a slightly larger slice of the internet:

Budget, economic survey to turn heads this week | Deccan Chronicle | 2011-02-21

Budget, economic survey to turn heads this week | Deccan Chronicle | 2011-02-21

Corporate Marketing

Corporate Marketing

Corporate Marketing is a marketing plan that creates guidelines to be used throughout the company. Corporate Marketing is a part of this strategy can include company branding and logos. Corporate Marketing plan is typically designed at the senior management level. Corporate Marketing strategy filters down and is followed by all employees who market the company's brand, products, and services. Corporate Marketing strategy followed by Products and services are usually easily identified by consumers as coming from that company.

Corporate Marketing strategy can also indicate the amount of resources to be allocated for each item in the marketing mix. It will include different media, such as television, radio, and print advertising, as well as online marketing. Internet marketing strategies can include paid advertisements, social media marketing, and viral ads through with corporate marketing strategy.

Corporate Marketing strategy may also include directives on how to market a product. If a company wants to be socially responsible or environmentally friendly, those ideas must fit into the overall marketing plan. Philanthropy can also be part of a corporate marketing strategy. Companies that pledge to give a certain percentage of profits to charity will usually include that directive in their marketing plan. Developers and marketers must take these corporate guidelines into consideration when launching a new product or service.

Key Topics in Corporate Marketing

Establishing foundation of corporate marketing strategy
Transitioning from a product-driven to a market-driven organization through corporate marketing strategy
Facilitating communication and knowledge sharing throughout the organization
Implementing a global brand planning process from corporate marketing
Coordinating marketing functions under a centralized CMO
Employing marketing performance measurements that guide refinement of integrated marketing strategies

Rural Marketing in India Economy

Rural Marketing in India Economy

Rural Marketing in India Economy concept has always played an influential role in the lives of people. In India, Rural areas are more people leaving rather than leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets.

Rural marketing in India concept is often been found to form ambiguity in the minds of people who think rural marketing is all about agricultural marketing. However, rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. So from Rural to urban, rural to rural and urban to rural will happen.

Rural market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioral factors operating in the country. The rural population in India accounts for around 627 million, which is exactly 74.3 percent of the total population.

In this rural marketing the Registrars of Companies in different states chiefly manage: The rural market in India brings in bigger revenues in the country, as the rural regions comprise of the maximum consumers in this country. The rural market in Indian economy generates almost more than half of the country's income. Rural marketing in Indian economy can be classified under two broad categories. These are:

Rural Marketing Categories:
• The market for consumer goods that comprise of both durable and non-durable goods
• The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on will include in rural marketing

Rural Marketing in India Economy covers two broad sections, namely:
• Selling of agricultural items in the urban areas from rural areas
• Selling of manufactured products in the rural regions where rural marketing taking place

Rural Marketing in India Economy Characteristics and Importance:
Rural development is the main initiation of various rural development programmers there have been an upsurge of employment opportunities for the rural poor. One of the biggest cause behind the steady growth of rural market is that it is not exploited and also yet to be explored.

The rural market in India is vast and scattered and offers a plethora of opportunities in comparison to the urban sector. It covers the maximum population and regions and thereby, the maximum number of consumers.

The social status of the rural regions is precarious as the income level and literacy is extremely low along with the range of traditional values and superstitious beliefs that have always been a major impediment in the progression of this sector.

The steps taken by the Government of India to initiate proper irrigation, infrastructural developments, prevention of flood, grants for fertilizers, and various schemes to cut down the poverty line have improved the condition of the rural masses.

Business Intelligence

Business Intelligence
Business Intelligence is a broad field of study. The major thrust of business intelligence theory looks at certain factors to make high quality decisions. These factors include customers, competitors, business partners, economic environment and internal operations. Here is some more information on how these factors help businesses make quality decisions.

Without customers a business can't survive. Businesses need to sell their products and services. Business intelligence helps businesses understand their customers better, looking at their preferences, helping businesses adapt to their customers demand. Business intelligence is used to collect data from customers usually within the marketplace

Not only do businesses have to keep customers satisfied buying their products, they also have to compete with competitors that are constantly looking to poach a business’s customers and make them their own. Businesses today must constantly evaluate the effectiveness of their competitors and choose smart strategies that not only hold their competitors at bay, but also grow their own businesses market share.

Business partners are essential to any business, whether it is suppliers, payment processing companies, customer support companies or delivery companies that help your business throughout its cycle, it is important to make sure that all businesses partners associated with your business are in balance with you.

Internal operations are usually defined as the ongoing day to day activities of a business or organization. If you want your business to be successful, you need to be able to view your business's strengths and weaknesses on a daily basis.

The advantages gained by implementing business intelligence are:
• Enhanced reaction and sensitivity of the organization toward the customers
• Identification of customer demands
• Capability to respond to market transformations
• Improved optimality within operations
• Effective use and saving of wealth
• Intricate study assisting for future prospects
• Optimum utilization of organizational resources

Business Intelligence Self Service Platform from a business perspective
We can easily define "Business Intelligence Self Service" as a service provided by an open Business Intelligence platform that enables business users to access the information they need by themselves, using an easy to understand User Interface (UI) that is defined in business terms and not IT jargon. Perhaps the most critical feature of such a service is to eliminate the "IT touch" for the users to create new reports; the platform should support the capability to combine existing data elements into a custom report

Business intelligence refers to in-depth analysis of company data for better decision-making. The technology and processes that make this analysis possible take unwieldy collections of information and translate them into organized, readily-accessible, human-readable compilations of data. With an effective BI tool, companies can easily track their own operations, their customers' activity patterns, and industry trends. These fact-based assessments help companies work toward specific goals with confidence.

The business intelligence process can be broken down into the following three stages:
1. Data
2. Information
3. Knowledge

Raw data is gathered and processed into information. The information must be filtered and arranged into meaningful patterns. The knowledge drawn from that data analysis helps to form the business intelligence of a corporation.

Today Stock Market

TODAY’S STOCK MARKET DOW JONES INDUSTRIAL AVERAGE DJI, S&P 500, NASDAQ INDEX TRENDS, NOTES JANUARY 31ST, 2011 CLOSE

Stocks appeared to be heading further into negative territory this morning. Prior to opening bell this morning, stock index trends were in the red and the turmoil in the Middle East was looking to push index trends even further into negative territory. That did not happen however. The Dow Jones, Nasdaq and S&P 500 ended the day in the green across the board.

A recent report on jobs recovery indicates that the lack of positions available is not the only problem with our current job market. An analysis reveals that not only are employers not adding enough jobs, but the current jobs available are concentrated in the low to mid range wage rate from $8.92 – $15.00 an hour. Seventy six percent of the jobs created in January through July of 2010 fell into the low to mid range sector. This range is much lower than the average rate of $22.60. High wage sectors made up of jobs paying from $17.43 – $31.00 an hour made up only 5% of the new jobs since hiring has begun from the recent recession. This unbalanced rate of job recovery has some analysts concerned. In addition, according to the Commerce Department, personal spending rose but personal income fell short of expectations. Personal income rose .4% in December. The dollar fell today to the euro, the British pound and the Japanese yen. Gold futures fell. At Close the major market indexes were all in the green. The Dow ended the day up by .58% at 11,891.93. The Nasdaq ended the day positive by .49% at 2,700.08. The S&P 500 ended the day green as well by .77% at 1,286.12.

My Father's Secret War

Title: My Father's Secret War
Author: Lucinda Franks 
Publisher: Hyperion

Careening down the hill, bike gaining speed, eight-year-old Lucinda Franks lifts her hands from the handlebars and soars, going too fast, into the waiting arms of her father, Tom Franks.  Thus begins a fascinating and well-written biography of Lucinda’s father, Thomas Edward Franks.

Psychologically wounded during World War II, Tom Franks drew within himself, withdrawing even from his wife and two daughters.  Finding solace in the arms of another woman, Tom has no idea the psychological damage he is doing to his family.

Late in Tom's life, his daughter, Lucinda, courageously tries to penetrate her father’s wounds and recapture the tender man she knew as a child.  She knows something happened during the war, but her father won’t talk about it.  Lucinda discovered that her father was sent to investigate the first-discovered Nazi extermination camp.  A friend remembers that Tom, already shocked, looked down into an extermination pit and saw the naked corpse of a very young girl, eyes fixedly open, staring up at him, a sight that would un-nerve any of us.

Through great patience, interrogative sleuthing, and consulting many friends and public records, Lucinda gradually pieces together her father’s story.  Her skill at characterization brings Tom to life: Tom, his wife Lorraine, their younger daughter Barbara, and the other woman Pat.  Lucinda brings them alive in vivid detail.

So well written is this book you won’t want to skim, don’t want to set it down.  In his last years, Tom mind gives way to dementia, and his memory begins to fail.  He forgets that he does not want to talk about the war until Lucinda already brings him back into it.

World War II has affected all of us; it changed the course of history.  There’s a relevancy in Tom’s story that touches all of us.  He might as well be a dearly loved friend of ours.  The reader will identify with this father-daughter drama.  Just when you begin to wonder:  “How’s this story going to end?” (You know Tom is going to die; his daughters somehow carry on).  Lucinda puts meaning to her father’s life.  He didn’t just disappear into the nothingness from which he came.  He’s more than a mere memory: he’s a person.  There was a purpose to his life just as there is a purpose for all of our lives.

A to Z Marketing

A TO Z OF MARKETING

A.    Align your marketing strategy with corporate or organizational strategy.

B.     Buyer behavior at individual as well as collective level should be considered seriously.

C.     Communicate your marketing objectives externally as well as internally.

D.    Differentiate your products and services to win and maintain competitive advantage.

E.     Environment scanning should be undertaken to identify your opportunities and challenges.

F.      Focus on monitoring, measuring and adjusting your marketing objectives.

G.    Globalize, if necessary, but keep local needs in perspective.

H.    Have the courage of your convictions.

I.       Information on your competitors and customers should be converted into organizational knowledge.

J.       Juggle with various marketing mix components to consolidate your segmentation strategy.

K.    Knowledge of your customers and competitors, if used effectively, gives you a competitive edge.

L.     Listen to your customers and partner.

M.   Measure your performance, manage your marketing activities and motivate your staff.

N.    Non-financial measures are just as important as financial measures.

O.    Operational marketing planning should be part of your strategy marketing planning.

P.      People (staff and customers), processes and products should be motivated continuously to maintain your marketing performance.

Q.    Quality should be the primary consideration affecting all aspects of your business.

R.     Relationship marketing should be actively encouraged.

S.      Service excellence should be the core message of your organization.

T.      Transform your organization into a market-driven one.

U.    Understand the true nature of marketing.

V.    Value chain should help you create value for your customers.

W.   Winning competitive advantage is not enough; you have to sustain it

X.    X tempo your services and make customers happy

Y.    Your conviction, commitment and communication in relation to marketing will bring you  success.

Z.     Zeal and zest of your staff should be nurtured to create marketing mindset.