Corporate Marketing

Corporate Marketing

Corporate Marketing is a marketing plan that creates guidelines to be used throughout the company. Corporate Marketing is a part of this strategy can include company branding and logos. Corporate Marketing plan is typically designed at the senior management level. Corporate Marketing strategy filters down and is followed by all employees who market the company's brand, products, and services. Corporate Marketing strategy followed by Products and services are usually easily identified by consumers as coming from that company.

Corporate Marketing strategy can also indicate the amount of resources to be allocated for each item in the marketing mix. It will include different media, such as television, radio, and print advertising, as well as online marketing. Internet marketing strategies can include paid advertisements, social media marketing, and viral ads through with corporate marketing strategy.

Corporate Marketing strategy may also include directives on how to market a product. If a company wants to be socially responsible or environmentally friendly, those ideas must fit into the overall marketing plan. Philanthropy can also be part of a corporate marketing strategy. Companies that pledge to give a certain percentage of profits to charity will usually include that directive in their marketing plan. Developers and marketers must take these corporate guidelines into consideration when launching a new product or service.

Key Topics in Corporate Marketing

Establishing foundation of corporate marketing strategy
Transitioning from a product-driven to a market-driven organization through corporate marketing strategy
Facilitating communication and knowledge sharing throughout the organization
Implementing a global brand planning process from corporate marketing
Coordinating marketing functions under a centralized CMO
Employing marketing performance measurements that guide refinement of integrated marketing strategies