A TO Z OF MARKETING
A. Align your marketing strategy with corporate or organizational strategy.
B. Buyer behavior at individual as well as collective level should be considered seriously.
C. Communicate your marketing objectives externally as well as internally.
D. Differentiate your products and services to win and maintain competitive advantage.
E. Environment scanning should be undertaken to identify your opportunities and challenges.
F. Focus on monitoring, measuring and adjusting your marketing objectives.
G. Globalize, if necessary, but keep local needs in perspective.
H. Have the courage of your convictions.
I. Information on your competitors and customers should be converted into organizational knowledge.
J. Juggle with various marketing mix components to consolidate your segmentation strategy.
K. Knowledge of your customers and competitors, if used effectively, gives you a competitive edge.
L. Listen to your customers and partner.
M. Measure your performance, manage your marketing activities and motivate your staff.
N. Non-financial measures are just as important as financial measures.
O. Operational marketing planning should be part of your strategy marketing planning.
P. People (staff and customers), processes and products should be motivated continuously to maintain your marketing performance.
Q. Quality should be the primary consideration affecting all aspects of your business.
R. Relationship marketing should be actively encouraged.
S. Service excellence should be the core message of your organization.
T. Transform your organization into a market-driven one.
U. Understand the true nature of marketing.
V. Value chain should help you create value for your customers.
W. Winning competitive advantage is not enough; you have to sustain it
X. X tempo your services and make customers happy
Y. Your conviction, commitment and communication in relation to marketing will bring you success.
Z. Zeal and zest of your staff should be nurtured to create marketing mindset.
No comments:
Post a Comment